Bought some eggs the other day at a car boot sale – local and free range. Nice.
They came from someone who had a small holding, so obviously collected and kept egg boxes so they could sell them at boot sales and alike.
After finished with said eggs, I was about to put the box in the compost heap when, the incredible egg man that was featured on the front of the box caught my attention.
Check him out – he’s amazing!
However, what really struck me was what the point of the egg man was – what are Kinswood trying to reveal?
A muscle-man, athletic egg man is not the way I would choose to sell eggs! I can’t work out whether his purpose is to show he is strong and fit and therefore salmonella free…or if by eating the eggs, you will become a athletic, salmonella free egg man!
If the thinking was the latter, then this raises a new problem – I am not sure I want to eat an egg that has bigger muscles than me and wears snazzy red trainers!
God bless designers!
Also reminded me of a comic book Hannah gave me at Christmas called ‘Egg Story’. The simple tale of a simple egg that becomes a ninja.
Perhaps Eggs are an unexploited form of creativity.


